Recently, our blog was seen by the blog supersite Technorati.com. This is good, because Technorati will now use its resources help increase the visibility of this blog, and ultimately Fact & Fable Prooductions itself.
So, I’ve started doing a little research on these social blogs, and on how inter-blog communication can increase site traffic.
Among the most popular bloggers, Seth Godin writes the world’s most popular blog on marketing. Seth has written nine books which have been translated into 20 languages; he has invented new words that have entered the lexicon of English speech and been added to the dictionaries; and he is the founder of Squidoo.com, a fast-growing recommendation website. (On his blog you can also find his Wikipedia bio and reviews of his seminars).
In his latest blog, Seth says what’s different about marketing now than in the past can be summed up in one word: choice. Today there are more choices available in marketing than ever before. There are more products, more consumers, more retailers, more workers, and more ideas than ever before. Where once he had one bank down the street, Seth says, now there are thousands just a mouse-click away. That’s just part of the legacy the Internet has given us.
Check out Seth Godin at: http://sethgodin.typepad.com/seths_blog/.
Then there’s The Jason Calcanis Weblog. According to his bio:
Jason McCabe Calacanis is CEO and co-founder of Weblogs Inc., a network of widely read blogs including Engadget – ranked # 1 by Technorati – Joystiq, Autoblog, and Blogging Baby. Founded in January of 2004, Weblogs, Inc. became a wholly owned subsidiary of AOL in November of 2005. Calacanis, who was appointed a senior vice president of AOL, maintains editorial supervision over Weblogs, Inc. In June of 2006, Calacanis and relaunched Netscape, the iconic browser owned by AOL and was named its general manager.
Jason is known for his insight into the media industry and he is quoted widely in trade and consumer media outlets. He also keynotes industry conferences worldwide. His views can be read daily on his own blog, www.calacanis.com and heard weekly on CalacanisCast, a new show on the PodTech Network.
Calacanis’s latest blog concerns “Blade Runner: The Final Cut”, which is in avery limited engagement in LA and New York. The visual effects, he says, are “stunning.”
You can see Calacanis’s blog at: http://www.calacanis.com/
Other resources for information in the world of video marketing and e-Commerce include Mahalo, “the world’s first human-powered search engine”, which “creates organized, comprehensive, and spam free search results for the most popular search terms.” You’ll also find great information at System Seminar TV, a site specializing in video training seminars (free online, apparently) to help you get the most for your marketing efforts; and WorkHappy.net, which has “killer resources for entrepreneurs.”
WorkHappy.net’s latest blog talks about “ThinkFree Portable Office for U3,” a Microsoft Office-compatible software bundle that dwells wholly on an external USB drive, and (in theory) requires no installation and leaves no footprint on the hosting machine. You can read about this technology here: “ThinkFree U3 Edition.”
For now, the research is ongoing. The increasing popularity of this blog will demonstrate the results of our research, but soon, we’ll also post a report on the effect of social networking in drawing traffic to a site.