Here’s one of the best ways I can think of to define Social Media; the most memorable moments are the ones that changed the way we felt about our place in the world. In this instance I’m referring to positive changes.
Here’s Charles Schulz’s philosophy, written in the form of a quiz; he’s the creator of the ‘Peanuts’ comic strip.
Read this brief quiz and see if it helps you when considering your communication within the Social Media environment. Being yourself and developing an honest relationship with another human being, not the business they own, is the best way to develop your Social Media.
Ponder these questions…you don’t have to actually answer them…
1. Name the five wealthiest people in the world.
2. Name the last five Heisman trophy winners.
3. Name the last five winners of the Miss America pageant.
4. Name ten people who have won the Nobel or Pulitzer Prize.
5. Name the last half dozen Academy Award winners for best actor and actress.
6. Name the last decade’s worth of World Series winners.
How did you do?
The point is, none of us remember the headliners of yesterday.
These are no second-rate achievers.
They are the best in their fields.
But the applause dies…
Awards tarnish…
Achievements are forgotten.
Accolades and certificates are buried with their owners.
Here’s another quiz – See how you do on this one:
1. List a few teachers who aided your journey through school.
2. Name three friends who have helped you through a difficult time.
3. Name five people who have taught you something worthwhile.
4.Think of a few people who have made you feel appreciated and special!!
5. Think of five people you enjoy spending time with.
Wasn’t that easier?
The Lesson:
The people who make a difference in your life are not the ones with the most credentials… the most money…or the most awards. They simply are the ones who care the most. When you develop relationships within your business community, you will get involved in their lives and they’ll become involved with yours… being involved with others… socially engaging will be the first people that come to mind when someone asks you to refer them to a good mechanic, travel agent, or dog sitter…etc. If someone in your social media learns that you are either having problems, or a recent success to celebrate, with either your business or home, they are more likely to contact you….and connect with you.
Now you have a relationship.
Be a person first… learn something about the company or the person you’re looking to befriend, or invite to your Network… the best way to ask folks to be involved in your business and welfare is to get involved with theirs. Think about what you know or could provide without charge that may be helpful to them. This could serve as an initial invitation and a reason for them to follow you in your Network.. by either reading the worthwhile content in your newsletters, blogs or articles.
”Be Yourself. Everyone Else Is Taken!”