Identity Theft & Cyber Crime: The Biggest Growth Industry In USA
This video production was created to support the sales and marketing folk who sell services that protect the consumers like you and me. The video is a mini education for the novice who is out of the habit of being at all cautious when conducting online purchases and sharing their information. We can custom build that and many other videos to your specific requirements. We can include animated pie charts or graphs to demonstrate your particulate facts and figures. We can produce videos that mirror your branding and or modify it a bit to update and enhance your current look and feel.
In doing a bit of research on the subject of ‘Identity Theft’ we are quite sure that when we next look into the mirror, we’ll note that all of our hairlines have been moved permanently back!
What security can you claim to trust when an 11 year old geek cracks into FortKnox! LOL ( NOT so funny, but you’ve got to laugh or cry) I mean, what about that 13 yr. old who broke into the Pentagon! Are these kids Genius Geeks or are we that open to cyber fraud?! Or how about this, we found a 4 yr old boy who was already in debt to the tune of $39k In fact, some folks who are now deceased have also wracked up thousands of dollars in debt. A survey of over 12 million identity fraud cases was put to the analysis and it was discovered that over 3 million of the so called fraudsters were dead and had been for decades!
So how do these menacing master minds crash thru our best security, steal, vandalize, and still not come to justice?!
Unless you’re in the mood for a bit of a horror story that is fact and not fable, you should go back to bed and pull the covers over your head until this is over…pr pump up the volume on that ipod your listening too!
Identity theft is the biggest growth ‘industry’ on the internet. I don’t wish to be seen as dignifying it by calling it a ‘growth industry’ but i do want to be seen as clearly stating a few facts. Here’s the main one:
The victims take longer to recover than you’d ever imagine and the villains are increasingly more difficult to snare. There are victims of this crime who spend years and years clearing up their records and spend a lot of hard earned money to recover their financial good health and clean report. There are very few laws that have been legislated that actually have teeth even when you can get the villain into a court of law.
If you’ve viewed the video, you would’ve noticed that it’s becoming easier and easier for identity thieves to escape detection. Why! Why? you ask when you consider how easy it is to track our every move on the internet. why isn’t it equally as easy to track the perpetrator of this crime?
The briefest way to respond to that question was answered in the video production.
The reason everything has become so easy for identity fraud is because there is only one internet language.
Remember the ‘dot and dash’ language of Morse Code? Well that dot and dash is now a one or a zero. It’s called a ‘binary language’ and it’s comprised of 1 & 0. As with the language of morse code, where you could say anything that needed saying, so also with the digital language of the internet.
The language of the internet is digital and if machines called ‘bots’ (shorthand for ‘robots’) can read your every move, why can’t a trained up geek who has more time on their hands than they do morals in their character?
Everything is scanned, stored, indexed and filed…and since the ‘bots’ performed that task, then the ‘bots’ can locate the data. An informed geek can do more than a robot. It can think in a cunning way. A robot can only ‘think’ or function in pure logic…there is not character preference or emotional content in that!
Video produced to help sell products and services is what we do at Fact & Fable Productions. We are what they call a ‘Boutique Production House’.
It’s almost guaranteed that anyone who’s selling a form of insurance against this latest crime and the criminal intent it feeds, can get this video, or one of our many such like video productions, in front of your prospects, if they don’t have any identity fraud insurance, they will surely be thinking that maybe they should get some.
That’s where you come in as the sales person or the owner of a small company!
In addition to producing videos to help you sell your products and services, we also offer a way to effectively use the video production to target and retrieve your next prospect. Anyone shopping online for services to assist them in avoiding identity theft or clean up after an online attack will find this sort of video if it’s been plugged into the internet with solid and skilled SEO.
The style of video we produce and package for SEO (search engine optimization) & SEM (search engine marketing) purposes is meant to ‘engage’ the viewer with more than facts and figures. We add a bit of an entertaining spin to it and we don’t just do this to artistically show off.
We create our videos so that the viewer wants to watch it to the end…. if they are the market for what the produced video exhibits, then they are closer to the buying of your product or service than they were before viewing the video.
Video production does not have to be a spectrum of colour with flashing lights and loud noises to grab and hold the viewers attention. It needs to be engaging and it does help if the ‘engaging’ aspect of the video is related to the product it’s selling. That does not negate the many high end and classy commercials we are all familiar with that we see on the big screen or in the commercial breaks during the Super Bowl. We all know that the subject and artistry do not need to meet and marry in order to spawn to convert prospects into many buyers. It’s the pure art of magical persuasion.
One of the most important components that Google and other major search engines use to score your website, is: how long does the viewer stay on the website. This is called, ‘sticky’ and one ‘sticky’ to your site is worth hundreds or ‘hits’ as in ‘hit and miss’! Sorry just couldn’t resist that one!
Solid video productions that are to be used as ‘sales bait’ can come in many forms… but if they ‘entertain while they inform’ or as our tagline states they are a ‘video that elevates perception’ then you’re half way to closing that sale. Maybe not this week, but if you’ve provided them with an entertaining video production, as least when their ready to consider purchasing whatever you’re selling, your video might just well be one of the few they remember and refer others to.
Video production can be a costly affair and more often than not is cost prohibitive. At Fact & Fable Productions, we feel that unless you have a very deep pocket, you are best advised to learn how to make simple videos yourself and post them frequently into your social media and change them out on your website.
We’ve come up with a cost effective solution so that you can have good quality video production and afford having many of them.
We produce generic videos and can custom each of them for your specific purposes. This will hold the costs down and then you can supplement them if you like, by producing your own weekly round up or shout out or review.
We have been in the business for decades. This translates to you as having a huge archive of video footage and high quality photographs to draw from. Once we get what you want to advertise and who your target audience is… we can produce a video about that subject and attach your branding to it.
We call it a generic video production, No one need know that we did not go to your place of business and shoot that footage for your specific video. We accomplish this by keeping well within the generic industry you serve. We also accomplish the video production by including photographs you provide of you and your staff members or interior and exterior shots of your place of business. Images of your products can also be included in the video productions.
Frankly, unless you are serving your local community exclusively, most online shoppers just want to see a good video that gives them a feel of what you are selling.
Take this video we produced to inform, if not ‘stir’ the emotions of those who are not as aware as perhaps they should be of identity fraud, if you were to purchase such a video and publish it into you social media, put it on your website, you would have at least begun the ‘sales process’ by presenting that shocking information regarding identity theft to the uninitiated. That’s the primary function of video production. To break the ice, make the connection to the very specific prospect who would buy from you if they could find you. There are, of course, many types of video productions and each of them is specific to the task. We’ve discussed those in previous blogs.
When video productions are married up with an online sales strategy, then winning that sale and growing your online presence is sure to be the outcome. SEO & SEM follow some simple practices that typically elude the novice online marketer.
Gone are the days of just puffing about with simple, relevant, content on your website! You still need that, but now you need to be a traffic director too! You need to know when you site is being crawled by a bot that is dragging it down and holding it back from acquiring better ranking on the Google pages.
One of the major blocks we regularly find in the small business owner is their idea that they know what their prospects want. Many times they don’t; what they know is what they want them to have! And you can talk till you’re ‘blue in the face’ to try and convince them that they are often boring their prospect with details that overwhelm what they needed to know. This can kill a sale, not promote one.
Most of us are so guilty of this. We know so much about our craft, product or trade that we think the prospect needs to know it too! Actually, all they need to know is what your product will do for them. We are typically selfish and self centered. Prospects don’t give a hoot what we think about our video production. They don’t! Just like any small business owner they want to know, up front and NOW!, what can our video productions do for their bottom line. Can it, does it sell products and how?
The internet affords more opportunity than ever before to sell your products and services. Depending on your product, you have a world wide marketplace to promote your brand to. AND, you have more tools, control and power to push your product online than ever before! BUT, you either need to learn how to use that power, fuel and drive the online vehicle or hire someone to do it for you!
Well crafted video production that produces sales tools that will sell for someone else is one of the main components to assist your promoting. Add to it a video that ‘entertains while it informs’ and ‘elevates perception’ THEN plug it into a strategy. This means you need a plan drawn up by an expert SEO marketer and then work that plan.