To ‘entertain while you inform’ is the best way to educate your prospect; imagine this music video selling… “Fly Delta to Atlanta” or “Buy Buick, a man’s automobile…” you get the point. Just look at one of the most successful advertising campaigns ever… dancing raisens to Marvin Gaye’s ‘Heard it Through the Grapevine.”
Mister James Brown had his flaws…plenty of them, brushes with the law, mostly instigated around racial slurs and slander, but wherever he started from and whatever was the outcome of it… he was a monument of a man.
And so I give to you,… Ladies & Gentlemen, Mister James Brown, and his song… ‘It’s a Man’s Man’s Man’s Man’s World’.