This ‘branding video’ is styled to introduce a qualified computer technician, who’s not only an expert in his field, but is fun to work and be with. It’s intended to inspire confidence in the would be ‘prospect’ by providing a ‘fly on the wall’ view into his world. Pete’s exacting work methods and organized, tidy work bench, is certain to mollify concerns about sending a computer to him. This is a classic example of what can be ‘said’ with images…without ‘telling’ the viewer. So, here again, if a picture is worth a 1,000 words, what’s video worth? This is a ‘home spun’ and personal invitation to do business with Pete’s PC & Apple Repair.
