Production Notes – Strategic Mobili


Blog Post: 15 Ways To Increase Your ROI Using Facebook

The development to glean out and distill the essence of this company was not an easy task; it looked easy at first glance, but the companies owner was sort of mid flight in tying down their branding tagline and focusing their intentions all during the time the video was in development.

This video production represents part 1 of 3. Initially there was to be one video to ‘show n’ tell’ what the company does, but the spectrum of offerings that the owner wanted to specify made it impossible to produce an entertaining and informative video by cramming in all of the different services available.

The job was to generate a video production that would engage the mainstream demo that really use facebook, they are people under 30.  The folks who typically put facebook to work for their companies marketing purposes are almost all over 30.

Another factor that played in the development of this video was to figure out how to entertain all of them and inform all of them all at the same time! LOL


When you’re over 50 rapidly moving images, informational text display, and flashing lights can be anything but informative, it ca be irritating!  The entire production has to be perfectly paced to satisfy a broad spectrum of viewers.

Engaging and entertaining, informative and instructional, and serve as a commercial with a ‘hook’ is a tall order mainly because this all has to be accomplished without appearing to do any of it.

Think Fish.

If a fish knows / sees the hook under or thru the bait, it is not likely to bite!  But if the fish finds the ‘bait’ somehow interesting, it may not even realize it’s about to take a bite!

Okay, okay,… I know; I’ve really simplified that process.  Fact is, most people click out of a video in less than 10 seconds if they don’t find it interesting.  If the video production is selling something that the viewer is not even in the market for, they will still watch the video.

That is a good thing to score because Google, Bing, Chrome all note that simple fact and reward it with a better page ranking.

Show Don’t Tell:

How would you show, demonstrate, illustrate, that a company could help you make money if you hired them to build an online presence by customizing & managing your Facebook Profile Page?

I had very little time within the 60 second frame work to do this so i just cut to the chase:


Money dropping down in stacks of $50 | $100 |  $29 dollar bills….and I use a rapidly mounting animated graph climbing and climbing… when I positioned that in the crescendo of the video, I also timed the music to peak at that point.  It was light to medium rock with a grind!

A Sassy & Satisfying Grinding Guitar Rift.

Pacing this to satisfy everyone while informing them was fun to accomplish.


I worked with blue mostly and chose the music with a feel of elevated blue…not blusey

but not ‘Pop” either… not ‘Hard Rock’ but not too ‘Soft Rock’ either.  Not too distracting but an engaging beat with places to BREATH and that served as my way to punctuate the saline points of the piece.


Bearing in mind the mixed demo that would hopfully be viewing this video and buying into this company’s services, I chose to make the font very clear and used the technique of capitalizing the first letter of most words in order to help the older viewer more easily read and retain it.

The younger set favour all lower case and they can read the serial number off of a frreight train in motion.  Not so with the rest of us… there is an often ignored technique to balance the content in a video production, when the viewer is expected to read & retain the text message, see and understand and FEEL the images… and feel a smooth transition from one image to another… once part of the message to another.

The colour, music, text and moving images have to work together in a balanced delivery device.

That’s Video!   Top Shelf Video Productions accomplish all of the above in a balance.  Now, frankly, here’s the rub:  to get my clients to see and understand that and take their hands off the wheel is at times trying!

Everyone who builds their business by buying it a brick & a board at a time…looses sleep over whether they can pay the bills this month let alone the next month…. sweat equity is often blood.

When consulting with my clients I listen very carefully to not only what they’re saying but what’s left unspoken because that is often what needs to appear in the video, especially if it’s to be a branding video.

All in all, this was a fun video to produce and it accomplishes what it’s supposed to.

If you go out online today, and I hope for many more tomorrows, I don’t think you will find many of these types of videos.

They entertain while they inform and with just a little luck when someone is shopping for whatever was on offer, they will recall that video and go back to locate the company of origin and hire them.

Maybe that seems like bragging – that’s okay too!   We should all know what we do well and I produce video that sells your products and services.

More than this, I work with a very professional team of player who also do very well what they do… they are the ones who take these videos and pump them with SEO FUEL.

They know how to get the custom video productions, positioned and viewed -ranked and referred to.

Have a look at the SEO Video Productions you’ll find on this website and you’ll see what I mean.  SEO experts are not easily located.

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