Rupert Murdoch and the Web 2.0 Revolution

In 2005, Rupert Murdoch bought social networking giant MySpace for $580 million. Since Murdoch has held his cards close to his chest, a lot of speculation has gone into the why’s and wherefores about his decision to buy MySpace especially when you know how public he once was about the long term place and value of the whole ‘Social Networking’ craze. Add that was only a few years ago!?

The the most probable reason he purchased MySpace is simple: Video. Video, along with the social infrastructure that powers MySpace, are making this a major powerhouse of the Web 2.0 revolution. Sites like Digg and Craig’s List enable millions of users to share their ideas, and sell the products and services that these ideas spawn. No doubt his cynacism was arrested when the likes of YouTube, MySpace, Revver, Metacafe, etc., displacee millions of dollars from newspaper classifieds, and perhaps drove thousands of readers away from the printed publications themselves. And with a site like MySpace and online video, Web 2.0 is creating a world that will compete head-to-head with the likes of MTV, Comedy Central, or the major networks.

The internet, especially with your video on it is speaking to a world far away from where you can be. When you sleep, your message is still getting out there; if you are ill, your product and services are still be offered somewhere, if you take a holiday / vacation , your marketing and advertising is still going on.

Add to this it’s affordability! Consider that the internet is the Yellow Pages, TV or Radio commercial, the Radio Interview, the TV documentary profile, the showroom window, the salesperson, the personal assistant,..etc. the list is endless. When the world wide web is really put to work for you, the reward harvested virtually multiplies what you could do on your own. Now of course, this all depends on exactly what the tasks the video is assigned to perform.

If you need further convincing, go out and gather in some quotes on advertising and marketing costs; include billboard, TV, Radio, magazine and newspaper advertising, marketing strategies, and then compare them to the cost of a video 4 web production.

In short, the revolution of the Internet is a revolution of Internet Video: Video for the Web. Can you afford not to ride this wave, when even the stoic Mr. Rupert Murdoch “bought in” to Web 2.0? You can be sure that informed, successful business people like Mr. Murdoch did not make this decision without knowing what he was going to do with it and another thing you can be sure of is that he did not make this outrageously expensive purchase to simply play video games!

Let us show you the future. Let us show you Video for Web today.

Return to Top