During the usual course of my business dealing I come across the most interesting stories. The stories that tell me about the journey of how the company grew, and the courageous decisions they took in order to arrive where they are, be it the proverbial happy ending or a sad failure. These stories by far are more interesting than discussing their bottom line or their market penetration.
If what’s said about how we decide to ‘do business’ with someone is true, that is, ‘we do business with someone we know, like and trust’, then give me a better way of navigating that process than sharing stories.
So, I’m offering, my services to record those local stories-
‘Free of Charge’ to the first 2 responses I have to this post.
These video recordings are yours to publish in the social media or be kept private. I’ll be there to offer assistance in my capacity as a media consultant and a screenwriter. In other words, it needed just be the dreaded ‘talking head video’. We can include, other video snippets, photos, documents, etc.
These stories are the substance of any given company, they build the business a brick and a board at a time.
A few years ago, while producing the presentation video for the Agora Award Ceremony held annually in Spokane, I heard many stories from the 16 finalists and to this day, it’s only the personal stories of victory or defeat that I can recall.
Firstly, I located a place to hold these interviews. I wanted a venue that was a bit off the beaten path but deserved to be more on the radar to the folks in Spokane. www.EJ Roberts Mansion in Browne’s Addition was my choice. The venue itself had dozens of fascinating stories to tell about the people who made memorable history.
It’s owner, Mary Moltke, had several stories of her own in tow and was generous enough to host the production. I had both a Maid and a Butler dressed in period costume, who set the table with silver service and placed sumptuous cake from www.JustAmericanDesserts.net / cups of java continuously refilled with www.cravenscoffee.com and in the table’s center was a glorious floral piece by: www.beaukflorist.net
A few people thought I was crazy and I happen to know that the folks who hired me at www.greaterspokane.org chewed their nails until I safely delivered it. This process was a radical departure from the comfort zone of their previous productions. That’s to say, going around to each business, video recording a twirl shot of the premises, put a mic in front of the contestant, – ask them how long they’d been in business, how much revenue they generate, what they did, and that was about that.
My idea was to bring the ‘competitors’ to the table to meet each other and get to know one another better.
I wanted to record the story about how these companies arrived to the place of being nominated for the award. Those stories are rarely if ever known to the public. For those of you who do not know, the Agora Award is give to one finalist in each of the four categories: non-profit, small, medium, and large sized businesses.
So I asked two of my friends who were relatively known to the locals to be the interviewers; Louise Fendrich & Allen Battle. And I stipulated that only three questions would be asked of each of the groups of 4. I introduced those questions like this:
‘In the spirit of Jimmy Stewarts ‘It’s a Wonderful Life’ if the service or product you provide were to disappear overnight, how do you imagine it would impact this community? The second question was: ‘since our businesses, like our personal lives, pass through a dark hour, what was that challenge for your company and how did you navigate into a safer harbor? And finally the 3rd question was: ‘Since life if full of serendipity, was this always what you wanted to do?’
Now, folks, believe me when I tell you that there were tears shed and laughter shared… and all of us walked away with a very renewed spirit.