Here is a quote from http://TibetanTea.com that’s the website that has the product I promoted in this video production.
“Today, more than ever before, life must be characterized by a sense of universal responsibility, not only nation to nation and human to human, but also human to other forms of life.” Dalai Lama
This was a fun project. Fun for a variety of reasons. The owner of this company, Penny Stafford is one of the most impressive people I’ve met in years. Hear’s why:
She is gutsy and what I call ‘Frontline Authentic’. I mean if she’s pushed to the ‘frontline’ in a battlefield, she’ll hold that line no matter what’s on the other side!
During the production process of this video I learned volumes about the soft drink industry. Penny had no input into the video production and all that I learned does not appear in the video. Still, knowing so much more now means that the information will soon appear in a video production.
Most of us don’t realize what a warfare is waged to gain and hold point of sale (POS) for the soft drink industry. The college campus is where most of the soft drinks are sold in the USA. I may misquote this, but drawing from memory it’s near 80% ! The Goliath of this industry is of course the world owned by the Pepsi and Coke moguls.
Add to this heated contest, the ‘energy drink’ consumption, also mostly on the college campuses and you have one of the biggest profit machines in the world. It’s like a well managed Mafia. Think of it, how would you bring your product, a soft drink that needs to be chilled, to the market, without one of those soft drink machines you typically buy one from?
Now, what if all the space that was allocated for the drinks machines were pre sold under iron glad contracts to the drinks Mafia?
Here’s the deal, Tibetan Tea is a natural drink- it’s made from natural ingredients that energize the body with nutrient rich food – not chemical speed type of ingredients. Even with the students helping Penny Stafford to acquire her place in this monopoly, even then, the big guy wins.
We all love David & Goliath stories because we champion those that have the guts to come up against the opposition with an honest product and not back down from the front-line just because the rubber bullets suddenly become the real deal and lethal.
Here are a few other things I learned while producing this video:
- the glass we think is being recycled, isn’t;
- for many reasons, the tin can is better than the bottle;
- the medical insurance companies are already budgeting for the onslaught of kidney transplants and dialysis treatments that will be required due to the damage the harsh chemicals in the energy drinks are causing’
- cane sugar is better than high fructose corn syrup
- the reason antioxidants are missing in the bottled drinks;
- the difference between natural caffeine and the synthetic version of same;
- the drink moguls, pushing the chemical speed drinks, can become as aggressive as any other street gang to protect their market;
- there are natural alternatives available for the college students who want them, BUT, no will is available to face down those who run the drinks mafia.
- I learned that it takes more than a village to get a healthy soft drink onto a college campus, it takes an army!
In this video production, you’ll see the fun we had in making it seem like Tibetan Tea was even found on the moon! The idea for this video was to support the treasure hunt that was intended to publicize Tibetan Tea and force it into the limelight by letting the students be the light shinning on it.
Currently Penny is promoting ‘crowd funding’ and in her introduction video she informs the viewer that one of the reasons these fledgling companies fail is that they don’t have the money to pay forward a full year of production like the bigger companies do. Crowd Funding is one way to accomplish this..we pool together to produce what we need to do in order to get the product on the shelves.
You’ll enjoy reading all that Penny Stafford is doing and has done to get her product into the market place… she combines, pairs it up, with many worthwhile concerns and projects that need our loving financial attention.
Oh, did I mention that this is one of the most refreshing soft drinks I’ve ever tasted. If anyone drinks an energy drink, this is one to add to your list of ‘must tries’. Her website http://TibetanTea.com is very informative….and heart warming to learn about what Penny does…. and most importantly, ‘why’ she does it. Besides, you’ll need to go there to find out where David felled Goliath & won! That is to say, where exactly you can find one of these drinks.
