Leave a Comment

Business Video Ecards

For only $15 per month you could not only display your videos just like you see in this image above, but also create attractive Video Email Cards and send to your Prospects…  its said in the world of those who get your business listing in top searches on Google, Yahoo, Bing, etc. that ‘Content is King’ ;in layman’s terms, that means, that whatever you have on your website, in your advertising and marketing, anywhere online to include social media, like Facebook, Twitter, linked-in, etc, the content that can be read and indexed will not onle be your best friend but the most affordable and effective method to boost your Google rankings.  It pushes and pulls traffic to your website offering your products and services.

  • Video Production The first thing when considering adding video to your content is to decipher what kind of video you need to do the job you’re asking it to do. Here are some things to avoid and some to put into practice. If even a few of these guidelines are upheld you’ll succeed and the reward will be evident on your bottom line.
  • Video Entertain While You Inform: If your video sucks no one will watch to the end and the end is usually where the ‘call to action’ is traditionally placed! ; take some time to think about what someone who does not know you or your product..what do they need to know to buy from you.  State it simply. How do you make a video to sell your products & services?  Simple answer is keep the video production simple. Let the video do the heavy lifting.  Show, don’t tell.  This is what video is for. Images will communicate volumes where words will fail.  Just think of body language – you will read that and not even hear what the person is saying..furthermore, you will have an inclination to act on what you see and less on what you hear. Let the video do the talking!  If you want to talk more than show, get on the radio or the phone!  Are you among the thousands of people who are longing for the days when you interfaced with people and made the sale then!?  You are?!  Well, then as you’ve been forced with the rest of the world into an online ‘virtual meeting room’ then be sure that the video you are slinging out there as bait to pull traffic to your site, be sure it represents you. Don’t settle for less.  Don’t make the mistake of having a video production out there that does reflect who you are. Think of it as the very first impression someone will have about you. Check our your competitors, and raise the bar!  This is competitive…think WIN!!
  • Length of Video Production:  if your video blog post is too long, and difficult to follow, it will not serve your intentions, in fact it can hinder your attempt to market and advertise your products and services. Think about it, your website, social media, is what your prospect sees first. Think first impression. Think that once this impression is made, it is very difficult to erase or modify. Like a camera shutter clicks…and experts tell us that this first impression is made, hook, line, and sinker, in split seconds.  Hire the video producer to match your business.  Let them guide you as to what video production will best suit your purposes.  For example, when you view some of our videos,  you’ll probably determine that our champagne service is in producing ‘branding videos’ for small businesses.  A branding video mirrors who you are, what you do and why someone should hire you.
  • Product Demo Videos: get to the actual demonstrating of your product without too much talking. Use the 60-90 seconds to demonstrate the product in a well lit and uncomplicated setting.  Use a blank wall or hang something up so that you can ensure that they will only see what you want them to.  Block their view from anything other than what you are showing them.  When you next watch a movie of any kind, look at the back grounds, the sets, really, you’ll be surprised. Look at them and notice how bare they are. No one lives like that!  You can then look around your own house, room, office, studio, and you’ll see, that by comparison, it’s complicated as is our lives by movie standards !LOL  Their sets are nearly bare, even the kitchen.  This is, of course, by design, and it works. Use it. It’s so simple to keep your video production simple. You don’t need to spend thousands of dollars, you do however, do not want to have a cheap looking video signal your prospects that you run a cheap outfit!
  • Virtual Tour Video Productions; here again, strip down the set, keep it clean of ‘noise’ this in film terms means ‘clutter’.  Noise is also in images as well as in audio. There are many tutorials online in, you guessed it YouTube, of how to make a virtual tour video.  At Fact & Fable Productions, we have a product to offer that can also take your still photographs, combine them with appropriate video clips taken from our video archive, and craft a great virtual tour video for you; $250 entry level.  A steal when you consider the shaky camera of the novice and the blurred scenes when they move too fast, or they talk too much and no one can watch and listen at equal levels without getting seasick.  In our Video Slide Show Reels, which are put to work out in social media and or featured on the home page of the website they reference.
  • Video Slide-Show Productions can also have properly paced text information in the lower third of the frame or in bullet points to the side of the video while it plays.  The trick is to have the information paced so that the person can take most of the information in via the video production.  Sometimes is someone is narrating, and the video is rolling with text also visible, it can be magic in your SEO ranking.  There are many ways to optimize video by using this technique. Remember, the viewer is watching the video to learn something, if the content is there, you don’t need to have things flying around the screen or loud sounds / music.  Serve your viewers, customers, and prospects with whatever you are selling. State the facts and keep away from too much fable! LOL  You see we are called factandfable but we leave the ‘fable’ part in the roll of art and combine the ‘fact’ with science.  The straight facts mixed with a bit of entertainment is our brand.  We entertain while we inform; it works, after all that’s the way we learn as children…entertaining stories sell what it’s teaching. As a boutique video production company, we can give our customers more time and tell their story with images. Please view a bit of our work in this video channel we use to simply display our video productions, and if you like us at all please do it here…. if you do decide we can help you with any kind of video, especially ‘branding video, then we’ll give you a special add on for no price at all!
  • Video Production Audio: Don’t have the music or musak so loud that it drives folks away from the video production…pull them in by giving them the sound track that is suitable for your subject matter.  Most of us turn the sound off when watching an otherwise engage able video production.  Sometimes its just not suitable and sometimes its just too loud.
  • Video Production Display Tools: I began this blog by telling you about a wonderful way to display your videos and get attention to them at a very affordable price.  Here is the link to that template and prices begin at only $15 p.m.  No contracts, no upfront set up fees. You can put up 30 videos and send each of them to 10 customers or publish them to 10, 000 prospects all for that very low price.

If you hire us to create an engaging video production, our entry level is $250. You provide the photos and we’ll put appropriate sound to it and it will sell what your want it to.  We have several stepped up plans, one for including video, lower text with your info OR we can do some scriptwriting a narrative especially for you and your small business.  Many packages to choose from.  Simply put – for $1,000 we can pull together a great sales tool for you and get up online and placed in the preferred search engines. That is entry level for a ‘branding video production’.  This will not suit a large company, it is especially offered for small companies where we can work with one decision maker. Leave a Comment

Christmas Customer Care Ecards

Elegant Customized Video Ecards for Business Professionals

Here is one of the most affordable etools you can buy this or any season.  These professionally produced video ecards are not cutey jokes that you may happily send to your family and friends…they are elegant statements, usually drawn from nature, and perfectly orchestrated to beautiful music and sound designs that suit the message.  Since this is the Winter Holiday Season, you may choose from video ecards that have appropriate imagery from the current season or cards for those that celebrate religious festivals and high holy days.  There’s something for everyone. Prices begin at a mere $49.99 and have gradual prices increases to add e-marketing tools, auto responders, links to your social media, links to your store, attachments like special offers and coupon codes, etc.

Launch one of our attractive, entertaining, video ecards and then get on with the other important tasks you have piled up on your desk… LOL  we know! Small business owners work twice as many hours than do their larger company counter parts.  In larger companies, they’ve grown so that they can hire the help and divide the labour among many hands that make the work light.  Those of us running small companies have the task of building it a brick and a board at a time.  Those of us who are at least 40 and have been building a small business have had to endure all the changes that have been hurled at us from every digital corner of the universe!  Not fun, because we’ve been used to managing our business, handling all the details.  With the digital age came the many specialists who manage digital data of all sorts…beginning with our websites and now all the many features that we’re asked to do to keep up and participate in the arena of social media.

The reason why these video email marketing devices that I’m offering here, are so effective is that you can have them set up and designed so that they go out to work, and return with reports so that you are able to put yourself back into the driving seat to grow your business.

Think of it as managing your customers, your hard won client base, keep your brand, products and services in front of them.  If you are not in front of them, you can be sure several of your competitors are. You customers do what you do; they shop and they do that online… during the day, at the office, at home, on the weekend, while they’re on holiday, etc.

Stay in front of your clients by not hammering at them with your newest offer or price… that’s called ‘on the nose’ marketing…the best way to approach them is the very same way you like to be approached by someone selling something to you…sideways, co-incidentally, like you send them a entertaining card that just so happens to have your website and social media linked to it, maybe is has a special offer, etc.  Point is, they viewed a video that is professionally produced and business ready.  THEN they remember you and your service and look around the video card and click on the images.

Today’s marketing & advertising is in the social media not the local newspaper or yellow pages. It’s not as necessary as it once was to have a presence in traditional hard copy press and broadcast media of TV and radio.  Social media is the place to turn up and you don’t have the time to keep it all up… so it either doesn’t get done, or you hire it done and gamble on the risks that necessitates.

Our video ecards put you back in the driving seat. Think of these e-cards as your ‘cyber employee’ your online, all the time assistant.  Give us an opportunity to demo these e-card tools for you.  Prices begin at $49,99 and the most expensive card with all the trimmings is $249.99 Leave a Comment

Business Video Ecards $49.99

Elegant Business Orienated Video EcarsThis is absolutely one of the nicest things you could do for your customers:  say ‘Thank You’ for your loyalty.  This elegant video ecard, especially customized for small business purposes, is an excellent way to ‘personalize’ your customer care with little time involvement from you.

These video ecards can have personalized message from you, link to your website as well as your social media. You can attache a ‘Seasonal Greeting’ company letter that brings them up to date with your current offering and do all of it without appearing to be thanking them and at the same time asking for more!  Here’s why, the videos that have be designed to go in them do not pound at them for the next order, rather it gifts them with a moment of the season, commercial free, if you will. Most of the footage is edited to view like a mini movie…it’s a respite from the hustle and bustle. I’ve had people, who are not even my customers , yet, say that they go and view the mini videos just to relax!  Now I am praying that they relax enough to press the paypal and order one!   Seriously, they do and there are repeat customers as well.

These cards can be sold as a ‘Box of Four’ for approx $200 that way you can send one out at the turn of each season.  This allows you to keep yourself in front of them.  Pepsi and Coca-Cola, some could say don’t need to advertise..but when you think of it, if they did not, and a rival were to appear on the scene and have their product displayed, blogged, pinged and facebooked everywhere, who do you think would come to mind when they are in the grocery store and a new option is on the shelf…RIGHT IN FRONT OF THEM!  LOL

If you could calculate what it really cost you to acquire your customers, I can tell you that you’d be shocked at the price AND you’d be more likely to maintain those clients and customers.  These video ecards I’ve developed are mini movies, mainly because I am a filmmaker and think that way. I also have a Master’s Degree in Screenwriting so I know how to structure a beginning, middle and end to any length of story, even a 15 sec commercial!.. Bragging rights aside, go see for yourself and then give me an opportunity to present these very affordable and effective tools to support your developing business.

Oh, by the way, in case you don’t know this, I should add, that ‘content is considered king’ in the world of SEO (search engine optimisation – and that means that your website is made ready and available so that when someone googles a generic product or service, one of them you’ll be providing if you’ve a small business, anyway,’ Content is King ‘ and in todays internet marketing frenzie, ‘Video is King of Content’.

This is something you can go out and verify for yourself.  Its now more common than not and has been true for more than 7 yrs., when the search engines like google or youtube direct searchers to your service or product, they respond FIRST to video content.  How can you go wrong for putting a professionally produced video on your website, your blog, facebook, and all social media, post one advertising your offering in free, local advertising directories?!  I’ll look forward to speaking with you; it will take only a few minutes unless you want to discuss special needs you may have that need to be included in the video productions we can custom for you.  Did I mention that you can put auto responders in these video email cards?  You can equip them so that they harvest very useful information for you. Leave a Comment

$49.99 Video Ecard Send to 10,000

This is a refreshing way to thank your customers and acknowledge their loyalty.  They are not cartoon cards, have no ‘silly’ messages and you can link your website, social media, even put in a code for a special offer, party invitation, online event link, etc.

Since it is no longer cost effective to print and send a calendar or a card… send small token gifts, then this gesture of a ‘Seasonal Greeting Card’ will be a very good option to consider.  It’s affordable with prices beginning at only $49.99 !  For that price you can send them to 10 or 10,000 email recipients.  For $19.99 more you can have your website, social media, and your logo put on the card.  Minimal charges are incurred for each additional link you add… these video ecards  are cyber employees, working tirelessly for you night and day all over the world if you want them to.

You can be assured that if your clients and prospects received one of these they will not so quickly throw them into the trash folder. Especially if you consider putting a coupon code or some useful information about your product or service.  Its been said that ‘its not what you say but how you say it’ …and that is very true when it comes to thanking your client base for their loyalty.

Saying ‘thanks for your business’ and then spamming them with , ‘buy more now’ is not exactly a ‘gift’, BUT sending them one of these elegant cards, and putting a discreet discount voucher, code, useful bits of information about your product and services AT THE SAME TIME as you send the video email ‘thank you ‘ card,…now that’s permission marketing, and will be appreciated.  Give us a call and let’s at least chat for a few minutes to see what one of these digital devices would serve you while you build your business loyalty.

It should be obvious, but in case its not, while forgiving this pedantic comment, those of you small business owners, who are service orientated would really benefit from spending less than $100 to send one of these to each of your customers.  One price for sending 10 or sending 10,000.  Those of you who typically perform annual reviews for your clients would be so rewarded by sending one of these to each of your clients on an annual basis.  If we could calculate what it cost to acquire our clients, we’d probably do more to maintain them.  While we are out in the field hunting for a ‘new’ client, someone else is courting our existing clients. And that is not a ‘scare tactic’. Everyone is shopping at one time or another and when you consider that folks, your clients and mine, are online after hours and on the weekends… shopping, sometimes for what they already have, but a better price..then giving them one of these cards at least 4 times a year is such a minimal investment to maintain them, check in on their current interests, and retain them as your customers.

I can generate a box of 4 of these cards for approx $200; small additional charges are added when you want attachments, hyper links, special messages. That price is only to put your website URL, your email which auto links to a from, your name and phone number.

These cards can also have your personal video greeting inclosed , in fact it can be featured in the video player window.  We can custom design a video using your photos and combine them with our house footage that will enhance your video greeting.  If you go here you will see a demo reel to show one of the many ways you can do this – here’s a link to one, see the MontanaLogHomes  and it demos one of the many ways your stills and our footage can be combined to produce an engaging and informative video.

Call us today and discuss your particular needs.