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The Real Value of the Blog

Why Blog?

Good question and the answer will surprise you.  Blogging is the most affordable tool we have access to and what it can do to sell our products & services is rarely exhausted.  Content writing is affordable because you can do it yourself!  If you’re among the many who’d rather stab yourself to death with your pen than write with it, the healthy alternative may be to hire it done.

Hiring a professional content writer, like any other purchase, needs to be selective. It’s good to know what to look for.  Typically, professional content writers are affordable. They’ll know about the mechanics of the Internet and how to write content that is SEO ready and subject savvy.

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The Real Value Of The Blog

Almost any blogging content is preferred over not having writing content at all.  There’s a good reason for this.  Your website, from the Internet’s standpoint, does not exists unless it has content that can be read (noticed/ seen), registered, (filed appropriately) and referenced (sends the info out anytime someone looks for it – think referral; the health of our business grows with referrals)    Pictures, photographs, all graphics, diagrams, etc. are not seen unless they are tagged with key word text.

How does it all work?

The internet reads blogs the same way it reads everything else – in a coded language that amounts to a very structured series of 1’s & 0’s .  You’ve probably seen those images or video clips of cascading ‘ones and zeros’.   The ‘electronic readers’ are essentially Digital Robots that are programmed to do very specific jobs These are nicknamed ‘Bots’.  You’ve heard of how the Bots ‘crawl’ or ‘spider’ the Net – that’s ‘Geek speak’ for ‘reading’!  LOL   Bots perform their job perfectly; they go out and read only what they’re sent out to find.  How does that happen?professional content writer blog

What happens when we type in the search bar?

The key words you type into the search bar is a ‘job order’ for the Bots.  Now you know why it’s called the Net.  Remember the 1s & 0s  that is the language, or ‘code’ that the Bots read in…. there are millions of these coded constructs that are combed while the Bots crawl the web looking for what you’ve ask them to search for.  This is why the well-written Blog, the SEO savvy content, is like digital gold!  When that writing content is kept fresh, relevant, and fine-tuned so that it features very specific key words, then there is no better advertising to be had.

It’s best to think of content as a ‘gatekeeper’.  It can pull the Bots in to read and refer to it, or push them away.  Having too many keywords can create an environment that’s called ‘key word stuffing’ and Google will penalize you for this.  The density of the key words, the placement of them on the page… the phrases that naturally belong to that key word have all got to be in their right place.

If I put out food for the Bots, will they come?

Absolutely! In a word – they won’t be able to resist your website.  That’s why Google’s most recent ‘algorithms’ are such good news for anyone who has a limited budget, limited knowledge on search engine marketing and limited time to spend trying to sell a warehouse full of product! LOL

Using Blogging To Pull Traffic

Using Blogging To Pull Traffic

 

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Light Festival’s & Blogs Should Share This!

Every religious organization and it’s many divisions & every individual’s spiritual experience always references the Light.  I think its the only absolutely unifying experience we can all lay claim to.  How simple is that!  I’ve even been hired to create video productions of Festivals of Light.  Stunning experiences for me. So light is something that irresistibly attracts our eye, that I take is a given.  How do we make our blogs equally irresistible?!

Traveling with Video Camera or Still Camera:

As I traveled the world packing either a still camera or a video camera I eventually came to see that I share in common with all of you a profound love of light.  In fact, I think that’s all I was shooting video of…or taking photographs of.  Light.video production, light festivals

Most Holy Scriptures wherever they are found, mostly discuss Light.  So during this time of year, in the interests of building more bridges than erecting walls, I conduct my own light festival and invite everyone in – I ask them to light a lamp, a candle, raise the bar in our thoughts and aim at knowing we are united in the Light.video production, light festivals

Using the Power of Images in Blog Posts:

This is why I’m posting a few of those images that I am loading up onto my Facebook page in case anyone is reading my blogs!  Now, to even suggest that will give a few the idea that I’m lighting up more than lamps and candles over here!  Not.  Actually, aside from hopefully entertaining you, I’m hoping share some information about blogging.

At least most of us that are using the writing of a blog as a promotional sales tool, we know that unless they ‘look good’ & ‘sound good’ and that has got to be in the first 90 seconds!  How the hell can that be done unless it grabs your attention?blogging light, video production

Blogging with Images & Video on Facebook:

I don’t know if my ‘Light Festival’ campaign that I’m daily loading up onto both my business Facebook pages and my personal Facebook will have any effect at all, but I’m enjoying myself.  It’s the Season of Light and the world is full of festivals that mark some sacred event.  This is another way of saying that if I hitch my wagon to that current star, I could attract some of it’s followers and lend myself and creativity to enhancing it’s presence.light festivals, video production, blogging

Get an Angle & Stick to it when Blogging:

The madness in my method usually works.  What you do is get involved in what ever is the ‘happening’ of the week, then add your personal signature or your companies branding to the conversation.  The conversation, if it engages your niche demographic, will turn that conversation into conversion.  That’s our goal.  To persuade some viewer, win someone over who somehow agrees with our angle on a public conversation or world event, maybe they just like the ‘feel’ of what we’re saying.

When to Post Images & When to Post Video Productions:

We are probably all alike when it comes to the limited time we feel we have to keep up with our businesses and that means our posting to our website blogs and the social media posts, comments, shares, LIKES, etc!   There is simply no time to get it all done and many will read the posts and messages from their family and friends late at night and during Sunday.light festivals, video production, blogging

Rule of Thumb: When to Post a Photograph, a Graphic or a Video Production

When its very busy, like in the immediate ent run up to Christmas, its best to not post video productions, even the ones about Christmas will often get passed by.  Post those videos during Christmas day, or the days following up to the New Year.  Many of us use that Christmas week to ‘catch up’ and sometimes those videos were parked somewhere to be viewed later, especially if the viewer, or Facebook Fan actually knows you!

Video ecards that pertain to the holidays are best posted early on during the seasonal festivities.  When you double up by having those types of videos hosted on your website, then its easy to re-post from time to time into your social media.video productions, blogging with video, blogging with photographs

In short, do a bit of research about good times to post blogs and publish them.  The time that we all now need to count precious has to be effectively invested not thrown into the wind.  Make sure you employ some solid strategies in writing your alt tags when you post your blogs on your websites and think in that same way then you post graphics, quotes, cartoons, photographs onto the social network media.  It’s all about timing and time, of course!  lol

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Keeping The Lights On

I will not be shooting a video production this year during the Holiday Season.  I suppose I’ve got enough footage to edit and unless I live to be at least 200 years old, I don’t stand a chance of getting all of this video footage logged, much less edited.  There are so many concepts for both online advertising and feature length that I’d like to complete.  Common problem among us all, especially those working with and using their creativity to earn a living and always in short supply of the time required to complete personal, not paying work.

So I suppose its to be expected that the older I get the more I think about light. Not only is ‘light’ an absolutely essential ingredient for my work as a video producer or photographer, but it is what I am very mindful for my soul.  My spiritual stirrings only increases as I age.

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I find myself thinking about the 8 lane traffic, both oncoming and in my rear view mirror, of change. Speed. And just ‘change’ for the sake of change.  Most of it does not seem to be for progress but rather when honestly looked at, its really just a process.  I think to myself that process is not progress no matter how many times that’s spent to make it seem like we’re going somewhere.  So I’ve opted to do what seems to me to be the most trying and important task – keeping the light on.  As many lights as I can help to kindle, or to breath on the spark asleep in the embers, or to shelter a fragile flame from a wild wind.  It’s a beautiful task to be busy with and it matters to me.  Great jobs worth, you could say.  Not much luck or purpose for trying to produce a video production about that! LOL  Its not as though its a light you can see with your eyes and yet, one glimpse of that extraordinary Light, shinning out from someone and you just know!  You love it and you love them.Spiritual Light, Video Production , SEO Blog

The Christmas Festivities becomes both easier and more difficult at the same time.  It’s easier for me because the reason for it is clear to me and it becomes more difficult because I’ve become more conscious of what madness seems to cling to the celebration of it!  I just can’t help but wonder how the hell a child processes this mixing and mingling of The Nativity and the mad shopper!  Its hilarious in a sick sort of way.  Not so funny however is the ever encroaching of the Christmas Shopping madness taking over the more modest festivities of Thanksgiving.  This year was the very first time I heard of the many shops being opened on Thanksgiving Day…and some of them opened up their ‘Black Friday’ shopping.  (remind me to tell you about the time I was hired to shoot video footage of some shopping madness..and then the video production was used in a college level psychology class.  Please. Well, you’ve got to admit there’s a hell of a lot to learn from watching it.video production nativity

Getting back to Light…the Light within – have a look at this image of a Nativity Scene.  I adore this and you know why?  Because an inmate carved it from a match box.  Imagine doing life in prison.  Looking at this piece of poignant art somehow tells me that that inmate has his Light on.  Mrs. Mary Baker Eddy has a quote that comes to mind when I see this lovely and endearing statement: (can’t recall it word perfect but it goes something like this:  ‘Light glints from the church dome, glances into the prison door, glides into the sick chamber, blesses the earth, beautifies the landscape..”  can’t recall what else…but note the words, ‘glints’ , glides,  glances.  Very interesting and having so much depth. Point if, light is everywhere present, and when we decide to see it in everyone and in every situation, the brightness of this light will become more and more apparent. And then perhaps we’ll back to the basics.  Christ Light & The Spiritual Gift of an awareness of our connectivity – our inseparable unity to one another and our ultimate Source of True Being.video production with blogs

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Do Our Christmas Practices Profane The Sacred?

Educational Value of Video Production: I wonder what kind of video production would I have to do to convey this simple point of view?

The Morality of Christmas Practices:

For decades I’ve wondered whether I belong to the majority or the minority by wishing that all of the commercialism that is attached to the Christmas Season could be left far behind us?  Given the way our world of commerce is generally dependent on this season of spending, or as I am temped to term it, a frenetic frenzy of commercial spending.  The reasons I feel we’d be better off for getting rid of this annual commercial spin and not all of them are of a religious origin.

Do Our Christmas Practices Profane The Sacred?

Do Our Christmas Practices Profane The Sacred?

The Christian Justification for a Pagan Christmas:

While I’m not a Seventh Day Adventist, I am, nonetheless in complete agreement with them on how the birth of the Christ Child has been mixed & mingled with the money changers thus profaning the sacred.  In all innocence, I assert, we’ve been taught and usually, what’s sung to the cradle travels with us all the way to the grave.

The way Christmas is celebrated today is a hodgepodge of Pagan practices cobbled to suit the market forces.  Including the tree dressing!  That on the table, I still love all the lights and the glitter.  Santa Clause, a character known today was once an historical figure whose origins are found in Turkey. The North Pole, the midnight ride with magical sleigh and mythical reindeer, are, as we all know, the stuff of children’s stories.  Lovely stories, I’d like to add.  But to overlay, this Santa who ‘knows if you’re naughty or nice’ and rewards you accordingly is a travesty when it replaces the sacred hour that Jesus of Nazareth was born, heralded as the Christ, only begotten son of God.

Video Production:  Interview With Jesus of Nazareth:

Don’t mean to undermine my serious point but would you agree with me that to have Jesus of Nazareth brought into a recording studio and interviewed, like any other video production; record that commentary of his on the current practices regarding the Christmas seasonal spending would you agree with me that he’d most probably find our ‘current’ Christmas practices repugnant? Would he even know what the heck we we’re talking about since everyone now knows that he was not even born in December, no matter what calendar you’re referencing!
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Does anyone doubt that once he figured out that this spending spree, was instigated to celebrate his birthday, by both those religious and secular types, does anyone actually think he’d say, “Gee, what a party!?!  All this for me?!”  I sincerely hope that no one would think he’d say that.

I can see all the emails and comments on this blog now! LOL  There are those who would love to give me a blast about the fairy tale of God impregnating a virgin with His only son to later kill him with the cruelest of deaths, in order to save what he already had – us, His Creation.  I also agree with that… thrown about as it is, peppered with disinformation or no historical underpinning at all, is equally full of myths and legends.  It seems we are prone to taking crumbs, a bit from here and a slice over there and whipping them into a loaf served at the last suppers from many a table!

So, endeavouring to stay clear of all known ‘facts’ including those that are spun into what could only be honestly called a ‘fable’ – I’d like to just discuss the damage this holiday often causes… especially to those that it is often intended for: the children.  Taking all the fact and fable into one bit arena… I’ll set everything aside except for the children.
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Christmas Message as it Communicates to Children:

For those of you who’ve not had to endure hardship, or very little of it, try to imagine you’re a child; let’s say, for the lack of argument, one under the age of 10.  Let’s suppose you and your family are enduring drastic hardship… the worst possible way to have to face this is if you’re living in an otherwise well heeled neighbourhood but if you’re poor, you’re probably going to live among others who are also poor.

Let’s say you all know about Santa Clause, who’s been working with his many Elves making toys all year long. Hopefully one of them in the very least is for you!   As a child, you probably would’ve been told that Santa Clause, Old Saint Nicolas is watching everything you do…and, he’s keeping score!

Just for a moment, think to yourself, ‘what the hell does this have to do with the Christian holiday celebrating the birth of God’s only son, the Christ?!  Even if you do not share in or practice a Christian faith, you still must wonder why our economy is so precariously poised on the now infamous, ‘Black Friday’ and the flurry of gift returns that subsequently follow on in the preceding 2 weeks following the December 25th affair!

Anyway, back to the way you’d reason about Christ & Christmas, Santa Clause & presents if you were a child. Rife confusion is introduced when the child is taken to church or plays a part in the annual Nativity school play.  Worse yet, and this is more and more found to be common place – the child knows nothing whatsoever about Jesus in the manger or Jesus on the cross!?

What the child, especially one born to poverty will know is this:  the lack of presents under the tree from Santa means they’ve done something wrong.  Suppose they have friends whose families are not quite as strapped for funds,  who they know are ‘bad’ and yet those kids return to school from the Christmas break, piled high with their Christmas gifts.  How would you balance, or perhaps, how did you balance all of this in your head?   When the jolly ole St. Nicolas wasn’t happy with you…how does a child process this?  How do they figure out why folks are giving presents to each other when the Three Wise Men gave them to the baby Jesus?
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Teach the Children:

Why not teach them Christian history which documents Saint Nicholas?

What are we teaching the children about Christmas?  With so few children these days  involved in any sort of liturgical calendar or Christian community,  then the only celebration is purely secular.  A festival of sharing and receiving presents.  Nothing wrong with that.  A seasonal holiday set aside to exchange gifts, eat, drink, and rush into the shopping malls for the customary discounts.

My Proposal:

Would be to set a clear definition between the sacred and the secular.  Mark them well and ensure that no child feel deprived or punished.  What about those who are more comfortable with the pure secular version of this festivity, reduce the spending in so doing remove some of the emotional weight that usually attaches itself to this practice.

Wouldn’t it be lovely if it were to be taken back to what it once was – the exchange of gifts that n individual actually makes themselves.  Sharing a meal, having the exchange of conversation about how we feel, what we think, conclusions that have developed throughout the year…wouldn’t that be an alternative and useful modification?  Since almost every smart phone, tablet and laptop computer have video recording capabilities, why not begin the creation of a family heirloom in the production of videos?

I would propose for those who do want to teach their children about the sacredness of remembering the birth of Jesus the Christ, that they have open conversations about this Christian celebration.  Discover what the child already knows about it, if anything and fill in the blanks or throw out the misconceptions.
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Reformation of New or Revival of an old Economy:

And finally, I’d say we need to get involved with the entire restructuring of our central economics.  What the hell happened?!  Shouldn’t we be asking of ourselves how the sacred was so grossly profaned?  Should’t we now be wondering how it is that only when individuals and corporations, going into debt is required to keep an economy ‘upwardly mobile’?

Part of the citizenship we enjoy in America was instigated in part by a very small sect of Puritans calling themselves Pilgrims.  They fled the mercenary foundations of European homeland believing it to be sinful and entirely contrary to their core values of their Christian faith.  They passionately sought a better life and risked life and limb to find it.  This is not a romantic fancy of mine  it’s history.  They documented it.

They knew far more about the primitive Christian church than most professing Christians do now. They had less archival discoveries drawn from the many archeological digs that we have and yet what they did know, they practiced.

They pooled everything they owned and shared from a common pool.  The original, you could say, of the oft quoted:

“From each according to his ability to each according to his need”

There was no shopping frenzy.  There was a self formed family who all agreed to share everything with each other and worship in the spirit.  No need for a shopping spree on the run up to December 25th or the stampede to return the unwanted gifts for the exchange of those preferred.
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I need to shut up now – its the season! LOL and I have to get on with some other video productions.  This is a first draft set out here and no doubt would have been seriously condensed were it to go through a rewrite.  And while I’ve yet again provided Hamlet with a no doubt  irresistible urge to say: “words, words, words”  I nonetheless stand by all that I’ve gone on about in this blog article.

I hope someone out there hears me and will enter into conversation about this with anyone who will give it the time of day- because this is more than a travesty to the sincere simplicity that generated the commonly agreed Christine beliefs.   This is a well engineered commercial fiasco.

And while i do so love the many pagan practices now infused into the commemoration of the Saviors birth, the glitz and sometimes glamour, I prefer the cooking and shared meals, the hymns, the romance of church candles, the scripture, and I abhor what its become and I think that to remain silent about it is to condone it.

Next time I write about this, I’ll do so more precisely as this part of our history is actually very interesting. That is to say, the way these pagan festivals were woven into the Christian’s practices is very revealing about who we are.

Maybe I should sign off – Bah humbug!  But then again, that’s another story! LOL
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