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NIGHT ON THE TOWN

This video was not as easy to produce as it seems! First of all, to get this much excitement out of the two towns it features you’d have to get most of the nightly activity into a couple of rooms, all at once and then pump up the volume!

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Actually all that I’ve put in this video production is true and does happen as featured. I have however, as is the customary way in producing a trailer, I’ve compressed it all together. Leaving all of that aside..if this video made you want to go out on the town then the mission was accomplished.

Something about neon lights, delicious food and colourful drinks bring out the night time crawler in most of us. The company that needed this sells a directory that is constantly updated and posts happy hours, restaurant features, whatever is on stage be it music or a play or the gib screen. A one stop shop on where to go and what to do. Very handy when you think of how much time you’d spend researching all of this info.

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Using the fast jazzy fiddle is my contribution to step it up – joyous! Video production when its well crafted, first locates the specific emotion it needs to action for the sale, stirs it up and directs it towards action. I don’t believe you need to say anything – like ‘buy now’ , first 10 people get 25% off first 5 burgers, or hurry, quick, get two for one!
Most folks are fed up with that sort of pitch. But you can be sure that if it is still in profuse use then I’m wrong and its still working! LOL

I wonder what you thought about the Jazzy lower thirds that were added to spice up the presentation..and the colour palette was also chosen to not overwhelm the subject but to ‘frame’ it as in nightlife. What do you think?

I kept in my mind one idea when I was developing this video production:

  • when folks go out its to shake off what they had when they were indoors;
  • they want someone else’s’ cooking, live music rather than canned, a good story up on a screen that they can escape into, a stage play that is thrilling because the actors are right in the room with them. So I tried with my limited footage and images to stimulate the resonance with the person who really wants to go out on the town! Video is magic that way. Its a delivery system, a promise of what is waiting for you if you respond to the call to action.

Competition for customers be it to a restaurant, bar, theatre, concert, is tougher than ever. If you’ve any doubts about that, all you have to do is drive down the main drag of most any city in America and you’ll see the ‘for sale by owner’, lease to own, all offers considered – that signage is now everywhere. Having watched so many restaurants, in particular have to shut their doors, begs the question: “why open one at all!?”

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It takes constant promotion to keep one open. When you turn the clock back and look at which ones opened and stayed opened, the formula is fairly straight forward and mostly ignored today; I don’t know why. Here it is, as I’ve seen it for anyone who’s listening:

  • small venue – so that folks have to book or stand in line to get in;
  • small menu with a specific signature – call it Branded Cuisine!
  • family run; labour is cheaper and usually more dependable;
  • set hours that limit exposure and cultivate a dependable clientele;
  • someone to go out and publish that branded cuisine! Attend network meetings, develop the restaurant for ‘small group affairs’ And don’t forget the ’bird in hand that’s right across the street, next door or down the road!

That’s what ALWAYS worked. Some of those small intimate dives had movie stars queuing to get in… think about it. Spending less money on the decor and more attention to the menu, now that’s a business plan. Anyway, where was I? Oh, yes, creating the video… to brand and to publish the good news about a product or service and specifically in this subject, nightlife.

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Well, if it were a sandwich, you’d spend the money on the meat in between the slices of bread and less on the the bread. Same goes with video. Think CONTENT and less about FORM. Get those hand held reviews of ‘what did you think about that meal, or that play, or did you have a good time tonight!? Get those up onto your review page…lots of them all over the internet. Inexpensive to produce, fun, is in and of itself a form of ‘customer care’ and we all need more of that. Creating videos is a form of networking, it is itself ‘social networking’!

If you’ve any ideas or comments to this semi rant of mine, hook up with me and let me hear it – I’d like that.

 

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Tibetan Tea – Natural Energizer!

TibetanTeaImage#2png Here is a quote from http://TibetanTea.com that’s the website that has the product I promoted in this video production.

“Today, more than ever before, life must be characterized by a sense of universal responsibility, not only nation to nation and human to human, but also human to other forms of life.” Dalai Lama

This was a fun project. Fun for a variety of reasons. The owner of this company, Penny Stafford is one of the most impressive people I’ve met in years. Hear’s why:

She is gutsy and what I call ‘Frontline Authentic’. I mean if she’s pushed to the ‘frontline’ in a battlefield, she’ll hold that line no matter what’s on the other side!

During the production process of this video I learned volumes about the soft drink industry. Penny had no input into the video production and all that I learned does not appear in the video. Still, knowing so much more now means that the information will soon appear in a video production.

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Most of us don’t realize what a warfare is waged to gain and hold point of sale (POS) for the soft drink industry. The college campus is where most of the soft drinks are sold in the USA. I may misquote this, but drawing from memory it’s near 80% ! The Goliath of this industry is of course the world owned by the Pepsi and Coke moguls.

Add to this heated contest, the ‘energy drink’ consumption, also mostly on the college campuses and you have one of the biggest profit machines in the world. It’s like a well managed Mafia. Think of it, how would you bring your product, a soft drink that needs to be chilled, to the market, without one of those soft drink machines you typically buy one from?

Now, what if all the space that was allocated for the drinks machines were pre sold under iron glad contracts to the drinks Mafia?

Here’s the deal, Tibetan Tea is a natural drink- it’s made from natural ingredients that energize the body with nutrient rich food – not chemical speed type of ingredients. Even with the students helping Penny Stafford to acquire her place in this monopoly, even then, the big guy wins.

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We all love David & Goliath stories because we champion those that have the guts to come up against the opposition with an honest product and not back down from the front-line just because the rubber bullets suddenly become the real deal and lethal.

Here are a few other things I learned while producing this video:

  • the glass we think is being recycled, isn’t;
  • for many reasons, the tin can is better than the bottle;
  • the medical insurance companies are already budgeting for the onslaught of kidney transplants and dialysis treatments that will be required due to the damage the harsh chemicals in the energy drinks are causing’
  • cane sugar is better than high fructose corn syrup
  • the reason antioxidants are missing in the bottled drinks;
  • the difference between natural caffeine and the synthetic version of same;
  • the drink moguls, pushing the chemical speed drinks, can become as aggressive as any other street gang to protect their market;
  • there are natural alternatives available for the college students who want them, BUT, no will is available to face down those who run the drinks mafia.
  • I learned that it takes more than a village to get a healthy soft drink onto a college campus, it takes an army!

In this video production, you’ll see the fun we had in making it seem like Tibetan Tea was even found on the moon! The idea for this video was to support the treasure hunt that was intended to publicize Tibetan Tea and force it into the limelight by letting the students be the light shinning on it.

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Currently Penny is promoting ‘crowd funding’ and in her introduction video she informs the viewer that one of the reasons these fledgling companies fail is that they don’t have the money to pay forward a full year of production like the bigger companies do. Crowd Funding is one way to accomplish this..we pool together to produce what we need to do in order to get the product on the shelves.

You’ll enjoy reading all that Penny Stafford is doing and has done to get her product into the market place… she combines, pairs it up, with many worthwhile concerns and projects that need our loving financial attention.

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Oh, did I mention that this is one of the most refreshing soft drinks I’ve ever tasted. If anyone drinks an energy drink, this is one to add to your list of ‘must tries’. Her website http://TibetanTea.com is very informative….and heart warming to learn about what Penny does…. and most importantly, ‘why’ she does it. Besides, you’ll need to go there to find out where David felled Goliath & won! That is to say, where exactly you can find one of these drinks.

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Frontier Builders Montana

This style of video production I feel is a very effective way to showcase many products and services. It is a series of professionally shot photographs, ordered to specifically showcase what’s being offered. In this instance it’s an award winning contractor who builds the most stunning custom homes anywhere. They are state-of-the-art in every aspect you can imagine! Everything was on the drawing table before they began construction.

  • local materials whenever possible (and almost always they were)
  • smart home technology
  • energy efficient – no ‘green washing’ here
  • beautifully and naturally landscaped, etc.

The reason for producing this informative video slide show was to broadcast to the demographic that typically build vacation homes in Montana, and acquire their business for these superb contractors. They usually come up form California and they often have deep pockets. These custom homes seem very inexpensive to them by contrast to California’s costly property and that’s just the tip of the iceberg when they weigh in the benefits of having Frontier Builders custom design & construct their dream home.

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Imagine moving from the dense population of California to a home under the big spacious skies of Montana – arguably one of America’s untamed frontiers! The lifestyle is top of that list and the contrast to the urban city scape and all that it implies, is not often ignored.

We did everything possible to make this video sales tool match the brand they had already established. We took the look of it and replicated it on the lead shot of the video, then we took the logo, crafted it into 3D and animated it. This gave them an opening and a closing, called in the business, an ‘intro & outro’ so that they could use it to book end any other videos they make, thus, holding to their brand.

We used the information we could find on their website to script the info you’ll see displayed over the photographs. We put their many award certificates on the screen that serve as well deserved bragging rites!

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It may interest you to know that the other video production you’ll find on this site titled: ‘Montana Builders Promo’ was what inspired them to hire our services. In that video, which is our sales tool to showcase all that you can do with these simple video sales tools. Thoughtfully crafted, these videos sell what people buy…their own feelings! Emotion is what moves a buyer not statistics. Good sales reps know this- sometimes they use this information as power against the prospect and persuade them to buy more than they can afford and things they don’t need.

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Put a persuasive tool like an emotive video that sells why they may like to consider purchasing, and bingo, the transaction is a happy one for all! The video we produced showcases a Montana Lifestyle and frankly, when you speak to folks what house they live in is second to the pleasure of a Montana lifestyle.

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Have a view of it and see what you feel and think. Beautiful scenery, alluring ambiance, wildlife that you usually see on National Geographic Wildlife shows, walk past your window. Exciting sportsman’s paradise throughout all seasons! Every imaginable activity for all members of the family.whether they are star gazers, hunters, skiers, fishers, wild flower lovers, bird watchers, or butterfly catchers! You name it, Montana and her all embracing skies have it waiting for you.

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Jake The Farrier

JakeFarrierImage#2This was one of the most enjoyable videos I’ve ever produced and it was all because of the Farrier…the subject of this video. The craft itself is an art form… add to that a charismatic ‘Son of a Preacher Man’ , ex Harley Rider and Hell’s Angel…who’s every other word is a curse word and you have a clear departure from anything that was born and lived in a box! LOL

He has a heart the size of Texas and is so very tender, I supposes it’s the secret of his success… the horses seem to know that they are in good hands and if they don’t want to me ‘handled’ then they best be mindful of the task at hand! Getting shod.

If you’ve never met a Black Smith, or watched one work, please watch this video- you’ll witness an artisan and a self styled animal trainer. I wish I would have captured some footage of him with his two Dachshunds. The contrast begged to be documented when you bring to mind that minutes before he’d been shoeing horses, huge animals by comparison.

While we both worked, me at the camera, he at the forge, he told me story after story about his ventures with horses that were mean spirited..no one could handle them, so his expertise was called upon.

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He also told me about the abuse he’d seen perpetrated on horses because they weren’t shod or were left too long in shoes that they’d outgrown. He also told me what he’s like to do to those who someone left them to suffer….but it would be too smart to relay those comments here.

One of the stories he told me was about his triumphant win of an award at an event where he competed and took the award from Farriers who had shod the Queen of England’s horses. He was understandably proud of this achievement but I never found him boastful or arrogant. He was proud because, as I mentioned, he grew up the son of a Preacher, not the son of a craftsman, so he was self taught, while the Queen’s Farriers were not only trained, but came down thru generations of Farriers.

It was wonderful for me to field some of the comments made by those who viewed this simple video. They commented on how much they had learned and almost no one who viewed the video had ever seen a horse being shod before.

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When you think of how important the horse has bee to us, having never seen a horse shod is remarkable in and of itself. It’s true that most of us believe that a dog is ‘Man’s Best Friend’, that being true, the horse built civilization. It’s place in history is monumental and in many places of the world, the horse remains an essential part of everyday living.

Beautiful and majestic like poetry in motion yet hard working and diligent, the horse is a blessing to us all no matter where in the world we are.