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Chocolate Day & Night

This was such a good time to produce this video and women really get this poor girls obsession with chocolate! The model is such a find and so suited to this subject matter. When you see her in those bright red rimmed glasses, sitting at her workstation, probably should have been typing or some such, but instead, is sneaking nibbles off a chocolate bar, you’ve got to laugh.

Chocolate Day Night

Later we find her, after the moon has risen, seated in a candlelit restaurant, dressed in evening wear, sipping from a wine glass and still stealing a bite off her chocolate bar. Check out that satisfied, yet somehow sneaky smile that comes over her face once she’s taken that forbidden bite! It seems as if chocolate has become her drug of choice and is intimately connected with her stress management! LOL

Add to this the lyrics of Nina Simone’s, ‘I Put A Spell On You’ and you have a perfectly believable storyline.

Jokes aside, while coffee is the worlds second largest traded commodity after oil, chocolate falls in way up there with them. Chocolate is one of the world’s pleasures and one of it’s largest traded commodities. Think of it; life without chocolate!

Chocolate Day Night Image

Coffee & Chocolate share very similar characteristics not only in the way they grow but in how they acquire a flavour profile. The cultivation, harvesting, and the way these two products are processed can enhance or destroy these nuances. The more elegant and careful this process the more the healthful properties are preserved.

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Strategic Video Emails Sells Food

 

Tell me, is there anything more iconoclastic to the American menu than the hamburger? I don’t think so. While making this video we had fun featuring the ‘Drive In’ or the ‘Burger Joint’ that so brands America’s fast food cuisine. Look at the showing of classic cars, the neon blinking light, then imagine rock n’ roll blasting out from those car radios. This is a slice of Americana that has been featured in more movies than any other menu item. Burger, fries and a coke. Beginning, middle and the end of a meal that spanned the globe and still does. Who, in their wildest imaginings, would’ve ever imagined that McDonald’s Golden Arches’ would be in Red Square! AND, have queues wrapped around for a mile just waiting to go in and eat a burger. Why? It’s a good question, don’t you think?

AmericanBurger_Image#3

The answer is ‘branding’. The hamburger with all the trimmings… but don’t forget to throw in the fries and the coke…NOW you have American branding on a plate. More commercials for both TV broadcast as well as those that are showcased at the cinema….huge big full screen display of that iconic meal just when you are starving.

I recently saw a very effective burger commercial, picture this:

Red Pickup rolling along a dirt road…nothing else in sight;
trail of dust streams along from behind it… back drop, hills, before it, open road..above only vast open sky.
Pickup stops, radio playing some very male tune…
very good looking young buck climbs out of the pickup,
leans himself against the truck and unwraps his big, juicy, burger… we get a close up of it…it has all the trimmings –
and then this gravel baritone voice says… “don’t bother me – I’m eating here.”

It’s interesting to me that the hamburger has a decidedly male branding; no one would use a woman to sell a hamburger. How in the world did that happen? Who decided it was a male’s domain and not a female’s? Were you to look over all the older commercials that span the 1950’s and 60’s you’d discover that while the males were featured as ‘wolfing’ down burgers, the females were eating their french fries, one fry at a time,… and sipping their cokes through straws, while the men usually gulped at their cokes in between chomping on their burger.

Maybe it’s the size of the burger that defines it’s supposed masculinity. You almost need two hands to hold one…the gals do, but some guys just grab the honking burger and take a huge bite. Let’s see, maybe if we examine the other elements that make up a burger we’ll be able to figure out how this, basically American Sandwich, became the domain of the American Male… young, virile, male at that!
Okay, we have lettuce, tomato, pickles and onions, if you’re not on a date that is! Maybe mayonnaise, and almost always, ketchup and mustard. So what’s ‘male’ about those ingredients? Nothing that I can see.

AmericanBurger_Image#2

Now we know, it was all a part of an strategically executed advertising and marketing campaign. Someone, somewhere, decided that more men than women would eat this sandwich and that was where it was born. The American Burger for the American male. It stuck and it’s still here.

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Identity Theft & Cyber Crime

 

Identity Theft & Cyber Crime: The Biggest Growth Industry In USA

This video production was created to support the sales and marketing folk who sell services that protect the consumers like you and me.  The video is a mini education for the novice who is out of the habit of being at all cautious when conducting online purchases and sharing their information.  We can custom build that and many other videos to your specific requirements.  We can include animated pie charts or graphs to demonstrate your particulate facts and figures.  We can produce videos that mirror your branding and or modify it a bit to update and enhance your current look and feel.

In doing a bit of research on the subject of ‘Identity Theft’ we are quite sure that when we next look into the mirror, we’ll note that all of our hairlines have been moved permanently back!

What security can you claim to trust when an 11 year old geek cracks into FortKnox! LOL  ( NOT so funny, but you’ve got to laugh or cry)  I mean, what about that 13 yr. old who broke into the Pentagon!  Are these kids Genius Geeks or are we that open to cyber fraud?! Or how about this, we found a 4 yr old boy who was already in debt to the tune of $39k  In fact, some folks who are now deceased have also wracked up thousands of dollars in debt. A survey of over 12 million identity fraud cases was put to the analysis and it was discovered that over 3 million of the so called fraudsters were dead and had been for decades!

So how do these menacing master minds crash thru our best security, steal, vandalize, and still not come to justice?!

Unless you’re in the mood for a bit of a horror story that is fact and not fable, you should go back to bed and pull the covers over your head until this is over…pr pump up the volume on that ipod your listening too!

Identity theft is the biggest growth ‘industry’ on the internet.  I don’t wish to be seen as dignifying it by calling it a ‘growth industry’ but i do want to be seen as clearly stating a few facts.  Here’s the main one:

The victims take longer to recover than you’d ever imagine and the villains are increasingly more difficult to snare.  There are victims of this crime who spend years and years clearing up their records and spend a lot of hard earned money to recover their financial good health and clean report.  There are very few laws that have been legislated that actually have teeth even when you can get the villain into a court of law.

If you’ve viewed the video, you would’ve noticed that it’s becoming easier and easier for identity thieves to escape detection. Why!  Why? you ask when you consider how easy it is to track our every move on the internet. why isn’t it equally as easy to track the perpetrator of this crime?

The briefest way to respond to that question was answered in the video production.

The reason everything has become so easy for identity fraud is because there is only one internet language.

Remember the ‘dot and dash’ language of Morse Code?  Well that dot and dash is now a one or a zero.  It’s called a ‘binary language’ and it’s comprised of 1 & 0. As with the language of morse code, where you could say anything that needed saying, so also with the digital language of the internet.

The language of the internet is digital and if machines called ‘bots’ (shorthand for ‘robots’) can read your every move, why can’t a trained up geek who has more time on their hands than they do morals in their character?

Everything is scanned, stored, indexed and filed…and since the ‘bots’ performed that task, then the ‘bots’ can locate the data.  An informed geek can do more than a robot.  It can think in a cunning way. A robot can only ‘think’ or function in pure logic…there is not character preference or emotional content in that!

Video produced to help sell products and services is what we do at Fact & Fable Productions.  We are what they call a ‘Boutique Production House’.

It’s almost guaranteed that anyone who’s selling a form of insurance against this latest crime and the criminal intent it feeds, can get this video, or one of our many such like video productions, in front of your prospects, if they don’t have any identity fraud insurance, they will surely be thinking that maybe they should get some.

That’s where you come in as the sales person or the owner of a small company!

In addition to producing videos to help you sell your products and services, we also offer a way to effectively use the video production to target and retrieve your next prospect.  Anyone shopping online for services to assist them in avoiding identity theft or clean up after an online attack will find this sort of video if it’s been plugged into the internet with solid and skilled SEO.

The style of video we produce and package for SEO (search engine optimization) & SEM (search engine marketing) purposes is meant to ‘engage’ the viewer with more than facts and figures.  We add a bit of an entertaining spin to it and we don’t just do this to artistically show off.

We create our videos so that the viewer wants to watch it to the end…. if they are the market for what the produced video exhibits, then they are closer to the buying of your product or service than they were before viewing the video.

Video production does not have to be a spectrum of colour with flashing lights and loud noises to grab and hold the viewers attention.  It needs to be engaging and it does help if the ‘engaging’ aspect of the video is related to the product it’s selling.  That does not negate the many high end and classy commercials we are all familiar with that we see on the big screen or in the commercial breaks during the Super Bowl.  We all know that the subject and artistry do not need to meet and marry in order to spawn to convert prospects into many buyers.  It’s the pure art of magical persuasion.

One of the most important components that Google and other major search engines use to score your website, is: how long does the viewer stay on the website.  This is called, ‘sticky’ and one ‘sticky’ to your site is worth hundreds or ‘hits’ as in ‘hit and miss’!  Sorry just couldn’t resist that one!

Solid video productions that are to be used as ‘sales bait’ can come in many forms… but if they ‘entertain while they inform’ or as our tagline states they are a ‘video that elevates perception’ then you’re half way to closing that sale.  Maybe not this week, but if you’ve provided them with an entertaining video production, as least when their ready to consider purchasing whatever you’re selling, your video might just well be one of the few they remember and refer others to.

Video production can be a costly affair and more often than not is cost prohibitive.  At Fact & Fable Productions, we feel that unless you have a very deep pocket, you are best advised to learn how to make simple videos yourself and post them frequently into your social media and change them out on your website.

We’ve come up with a cost effective solution so that you can have good quality video production and afford having many of them. 

We produce generic videos and can custom each of them for your specific purposes.  This will hold the costs down and then you can supplement them if you like, by producing your own weekly round up or shout out or review.

We have been in the business for decades. This translates to you as having a huge archive of video footage and high quality photographs to draw from.  Once we get what you want to advertise and who your target audience is…  we can produce a video about that subject and attach your branding to it.

We call it a generic video production, No one need know that we did not go to your place of business and shoot that footage for your specific video.  We accomplish this by keeping well within the generic industry you serve. We also accomplish the video production by including photographs you provide of you and your staff members or interior and exterior shots of your place of business. Images of your products can also be included in the video productions.

Frankly, unless you are serving your local community exclusively, most online shoppers just want to see a good video that gives them a feel of what you are selling.

Take this video we produced to inform, if not ‘stir’ the emotions of those who are not as aware as perhaps they should be of identity fraud, if you were to purchase such a video and publish it into you social media, put it on your website, you would have at least begun the ‘sales process’ by presenting that shocking information regarding identity theft to the uninitiated.  That’s the primary function of video production.  To break the ice, make the connection to the very specific prospect who would buy from you if they could find you.  There are, of course, many types of video productions and each of them is specific to the task. We’ve discussed those in previous blogs.

When video productions are married up with an online sales strategy, then winning that sale and growing your online presence is sure to be the outcome.  SEO & SEM follow some simple practices that typically elude the novice online marketer.

Gone are the days of just puffing about with simple, relevant, content on your website!  You still need that, but now you need to be a traffic director too!  You need to know when you site is being crawled by a bot that is dragging it down and holding it back from acquiring better ranking on the Google pages.

One of the major blocks we regularly find in the small business owner is their idea that they know what their prospects want.  Many times they don’t; what they know is what they want them to have!  And you can talk till you’re ‘blue in the face’ to try and convince them that they are often boring their prospect with details that overwhelm what they needed to know.  This can kill a sale, not promote one.

Most of us are so guilty of this. We know so much about our craft, product or trade that we think the prospect needs to know it too!  Actually, all they need to know is what your product will do for them.  We are typically selfish and self centered.  Prospects don’t give a hoot what we think about our video production.  They don’t!  Just like any small business owner they want to know, up front and NOW!, what can our video productions  do for their bottom line.  Can it, does it sell products and how?

The internet affords more opportunity than ever before to sell your products and services.  Depending on your product, you have a world wide marketplace to promote your brand to.  AND, you have more tools, control and power to push your product online than ever before!  BUT, you either need to learn how to use that power, fuel and drive the online vehicle or hire someone to do it for you!

Well crafted video production that produces sales tools that will sell for someone else is one of the main components to assist your promoting.  Add to it a video that ‘entertains while it informs’ and ‘elevates perception’ THEN plug it into a strategy. This means you need a plan drawn up by an expert SEO marketer and then work that plan.

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Petrushka Cooks Up A Video Production!

Video: The Most Cost Effective Marketing Tool In The World.

Whatever you’re selling, video is an excellent way to navigate the process of marketing and advertising it right onto the waiting plate of your consumer.  Video ‘shows’ more, ‘tells’ less and accomplishes most.  It’s simple really; the use of narrative video production, leaves room for the prospect viewing the video to engage into a conversation ( or conversion ) that signals the impulse to buy your service or product. In other words, (sticking to our cuisine metaphor) – preparing & serving food, the appetite is first stimulated, satisfied, so that lovely, stress free conversation can occur while its being consumed.  Technically, there is a bit of pleasant stress that should happen between the seller and the buyer.  A gentle, pleasant experience of being coerced, knowing you are but enjoying it anyway!

Good video production will always do the heavy lifting for you if you put it first into the process of locating your demographic (the domain of solid SEO as well as appropriate content, rich and easily accessed), discovering what they’re hungry for, getting it on the menu and to their plate.  Bon appetite & Voila’ all in one stroke!  That’s what makes video magical.  It does so much more than it seems to be doing.

Video: The Most Cost Effective Marketing Tool In The World.

The chemistry involved in good cuisine is kindred to the chemistry that happens when good film is produced.  Its about the mix of good story telling with the narrative of a single point well-illustrated… it’s about effective chemistry, when the mixing of the spices & ingredients combine to produce more than the sum of the parts; its a conversation with the viewer, a relationship, an interactive exchange that encourages engagement, ‘conversion’ and in the case of videos that are produced to sell products and services, then that conversion rate is higher and more likely to result in a sell!  Success! Mission accomplished. More than ‘dinner is served’, much more, here… we dine!  Think of it, you ‘eat lunch, sometimes alone’ but everyone should ‘dine for dinner’ & with good company.

So this video was produced with the idea that the viewer would get the salient point, that the ingredients need to be layered into the pot…timed, and when this happens a happy marriage occurs, blending deliciously into an irresistible idea, that should inform while it entertains. The buyer should be lured with both the ‘eye candy’ and be given something to chew on.  Something to savour…. a little something that lingers on the palate and lives long as a rewarding aftertaste.  So maybe my would be prospect is not in the market and video production is not quite on the menu (budget or preference) at the moment – but if I’ve done my job, this video production will stand apart from the pack and hopefully, when you are in the market for a video sales tool to advertise your business, this slightly edgy video production will bring me to mind!  Can’t blame a girl for some self-promotion, can you..?! LOL  Tell you what: if you can get yourself over here, I’ll even cook something up for you while I pitch you on hiring me!

Video: The Most Cost Effective Marketing Tool In The World.

Now, the real deal, or should I say reel deal, (sorry) is that, as stated in this mini-flick, you cannot produce a ‘Chicken Valentino’ from a pork chop and you shouldn’t be expected too!  This is one of the main issues that comes up during the discovery process that precedes the actual video production. Questions will be:

  • what’s for sale?
  • who’s buying it?
  • why are they buying it? and
  • where do they find it.

Those are the raw ingredients that need to get into the pot, and put there in order – not just thrown in…LOL

These questions must be simply answered and if these questions give rise to more questions in the mind of the viewing prospect, then they need to be ones that the would be customer wants to ask…. and you need to be able to answer them with what they want to hear.  No small order.  Put simply, they have a problem and you have the solution.  The reason I spelled it out in such detail is to further underscore the unconscious process that takes place when someone is shopping and the sales tool is video. It’s a concert in production.  It plays their tune, but that’s another subject! LOL

This process can sometimes be a less than elegant and here are a few of the reasons why;  a small business owner has an idea in his or her mind of what the video should look like that’s to represent their product or service. You could say this is a ‘good thing,’ right?   I’d agree with this were it not for the fact that most of us have far more sweat equity mingled in our decision making process than is good for our marketing purposes.

Video: The Most Cost Effective Marketing Tool In The World.

Add to this, most of us are too focused on what we do than we are on what the client does and how we can help supply their needs & solve some of their problems.  We sell to ourselves over and over again and what the buyer sees, needs to know, and wants is sometimes minimized. If I could count up for you the money that’s been spent by the small, medium and large business concerns, in producing video for themselves I could retire in considerable style!   The weight of the research needs to be put to the side of the would be client, what do they think they need and what to they really need.

Going back to interview clients who have hired us to produce video is a very sobering experience; I’ve often found that though they clung to their ideas that they wanted to frame out their video production, and passionately in love with them, when asked how often they viewed the final production, they usually say only a few times…meaning, on closer examination, 1-3 times!  So then you get a bit of sweat on the brow, hold your breath and ask, ‘do you like the video?‘ and they exclaim, ‘yes, we do’!  Deal is, most of those corporate styled videos are way out of vogue and positively boring to most of us.

It motors straight ahead, like a walking base in a jazz band…always a delight when there’s something significant riding over it…a solo here or there, a song bird who can sing the lyrics and sell them to you…instead we don’t even get a talking base, just walking in time.
A few videos (at least a library of 3)  produced with just one idea each, and delivered in an entertaining & informative manner would have justified the thousands they spend. 
After all, isn’t the big idea to please the palate of the consumer?!  By the way, yes you can conjure a 7 course meal and all of it represent just one selling idea.

Video: The Most Cost Effective Marketing Tool In The World.

Buyers don’t want to be in the ‘kitchen’ while you’re cooking anymore than the diners who patronize their favourite upgrade restaurant want to join you at the cooker.  The discovery process is a fine balance between getting the business owner to view their offering thru the eyes, of not only the consumer, but the industry standard that’s been established for that product or service within the current market trends and expectations.

I am very fond of the commercial that is so minimalist, it’s often reduced to a single, simple statement..sometimes one word or well-crafted sentence, stated in text or well timed and executed voice over.  In essence, the understatement that says it all by leaving the most important statement unspoken, that way its heard loudly in the mind of the viewer.

Think here – good acting.  If you can see it, it doesn’t need to be said. Video delivers by virtue of well-chosen imagery…. narration sometimes, but not always works here, but it always delivers over the radio! LOL

That is, in my opinion the most successful marketing & advertising tactic ever. THEN, if that magical formula is fueled with the steroids that good, solid, well-researched, SEO can surely provide…well, let’s just say, we’re talking 10 Star, Cordon Bleu Cuisine in the hottest dinning spot  uptown. Up-city in cyberspace. We can do that too!  SEO on Steroids, guaranteed!   (will soon be doing some blogs on that – that’s where the Cyber-Action is.

Video: The Most Cost Effective Marketing Tool In The World.

So,…if you’re still wondering – ‘what’s with the food metaphor?’ then you may not know that the biggest percentage of the sales process is accomplished with the eyes. Call it ‘curb appeal’.  Its not unheard of that those selling property can add thousands to the value by putting in flowers..lots of them. Eye Candy curb appeal. Food, displayed and well- plated, somehow tastes so much better than slopped onto the plate for the kitchen crew.

Of course when someone is buying a service..then the  pictures that good text and narrative summon to conscious mind, are more universal in nature. Marketing & advertising is an art form; its very subtle.  Its as sophisticated as you want to make it providing you cling to the one salient reason someone will want to buy what you’re selling.  It sometimes surprises a person that the one reason is nearly always hung on an emotion of some sort.  The customer must be moved with the sales pitch towards the sale.

The idea of freedom, wealth, health and happiness to take a broad sweep of these universally shared desires.  Its a ‘set-up a promise’ & a ‘delivery’ on that promise commonly called, supply & demand.  And the savvy business owner, especially the struggling small business owner, knows that the internet is the shopping mall of our time (lovely – one market, online, all day, all night, & everywhere) and in that arena, ‘content is king’ and ‘king of content is video.’

In my next blog entry you will find a good bullet pointed list of what to do to prepare for the process of video production, be it one you intend to accomplish yourself or a concept for a video production that you want to hire someone to produce for you.

bon appetite! whatever you have on your plate.

Video: The Most Cost Effective Marketing Tool In The World.