Good question and the answer will surprise you. Blogging is the most affordable tool we have access to and what it can do to sell our products & services is rarely exhausted. Content writing is affordable because you can do it yourself! If you’re among the many who’d rather stab yourself to death with your pen than write with it, the healthy alternative may be to hire it done.
Hiring a professional content writer, like any other purchase, needs to be selective. It’s good to know what to look for. Typically, professional content writers are affordable. They’ll know about the mechanics of the Internet and how to write content that is SEO ready and subject savvy.
Almost any blogging content is preferred over not having writing content at all. There’s a good reason for this. Your website, from the Internet’s standpoint, does not exists unless it has content that can be read (noticed/ seen), registered, (filed appropriately) and referenced (sends the info out anytime someone looks for it – think referral; the health of our business grows with referrals) Pictures, photographs, all graphics, diagrams, etc. are not seen unless they are tagged with key word text.
How does it all work?
The internet reads blogs the same way it reads everything else – in a coded language that amounts to a very structured series of 1’s & 0’s . You’ve probably seen those images or video clips of cascading ‘ones and zeros’. The ‘electronic readers’ are essentially Digital Robots that are programmed to do very specific jobs. These are nicknamed ‘Bots’. You’ve heard of how the Bots ‘crawl’ or ‘spider’ the Net – that’s ‘Geek speak’ for ‘reading’! LOL Bots perform their job perfectly; they go out and read only what they’re sent out to find. How does that happen?
What happens when we type in the search bar?
The key words you type into the search bar is a ‘job order’ for the Bots. Now you know why it’s called the Net. Remember the 1s & 0s that is the language, or ‘code’ that the Bots read in…. there are millions of these coded constructs that are combed while the Bots crawl the web looking for what you’ve ask them to search for. This is why the well-written Blog, the SEO savvy content, is like digital gold! When that writing content is kept fresh, relevant, and fine-tuned so that it features very specific key words, then there is no better advertising to be had.
It’s best to think of content as a ‘gatekeeper’. It can pull the Bots in to read and refer to it, or push them away. Having too many keywords can create an environment that’s called ‘key word stuffing’ and Google will penalize you for this. The density of the key words, the placement of them on the page… the phrases that naturally belong to that key word have all got to be in their right place.
If I put out food for the Bots, will they come?
Absolutely! In a word – they won’t be able to resist your website. That’s why Google’s most recent ‘algorithms’ are such good news for anyone who has a limited budget, limited knowledge on search engine marketing and limited time to spend trying to sell a warehouse full of product! LOL